As you begin planning for 2017, I recommend that you figure out where your business is coming from. What three business sources will you focus on next year?
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Now is a great time to start planning for 2017. As you reflect on your business sources of the past year, ask yourself which sources you would like to focus on next year. How many business sources should you have, anyway?
Recently, I had a conversation with a real estate agent who only had six or seven deals this year. They listed out where they want their business to come from next year, and their goal was to have seven different business sources.
I actually recommend that you only focus on three business sources. That is what our team does and we are able to do 100 deals by prospecting (calling expired listings), using internet leads, and keeping in touch with past clients. We go deep into those three business sources, and we only added that third pillar this year.
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I recommend focusing on three business sources.
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So, don’t scatter your business sources. That is why the average agent only sells six to eight homes a year. Don’t use more than three business sources unless you are growing a team and are doing more than 100 deals a year.
If you go deep on these three business sources, you will see business come in from other sources. That is OK. For instance, we will see business come from 10 other sources this year, but we’re only focused on marketing to those three sources I mentioned earlier.
Think about that when you are coming up with your business plan for 2017 and figure out what your top three business sources will be. If you have any questions or are interested in joining our real estate team, give me a call or send me an email. I would be happy to help you!
